With post-war Britain having to 'Export or die', attention turned away from the indigenous market and towards more profitable sales arenas in order to generate much-needed cash for the British economy. The A90 Atlantic was Austin's attempt to exploit the booming and profitable American market, and the Stateside Influences were evident in it styling. Its designer, Dick Burzi, tried his best to emulate the glitzy appearance of contemporary US models, including three headlamps at the front, ornate chrome strips on the bonnet and front wings, wheel spats and gold-faced dashboard gauges. The A90, however, wasn't a sales success. The awkward handling, heavy steering and leisurely performance didn't appeal to I IS buyers and the car was withdrawn in 1952, after less than 8,000 examples had been built over a four-year life cycle.
Austin Atlantic Specifications
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