Combining power and luxury, the 1963 Riviera was one of Buick's landmark cars. It was the company's first true luxury coupe and reflected styling supremo Bill Mitchell's ideals of having a clean, European-looking car. The grille, as an example, was styled on Ferrari's 250GT, while inside the long center console was very similar to Ferrari's finest too. Buick used many parts from the corporate parts bin for the Riviera's underpinnings, with a separate chassis, wishbone suspension up front, and a live axle on coil springs at the rear. The ride was very soft and the steering over-light, but in those days that's exactly what luxury meant. It was having all the comfort of a big car in something relatively small, compared to a Cadillac or Lincoln, that made the Riviera popular. It was also quick for a top-brand machine, thanks to the Wildcat 445 engine (named after the torque figure).
Buick Riviera (1963) Specifications
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