The Lincoln range had always concentrated on luxury before light weight, but in 1978 that changed with the launch of the Mk V Continental. While looking almost identical to its predecessor the Lincoln Coupe, it was almost 500lb (227kg) lighter, which made it perform and handle better. This didn't stop designers having a field day with the options list, however, as the Mk V featured every possible extra to pamper the occupants. The Diamond Jubilee edition as shown celebrated the start of the Lincoln company 60 years earlier in 1918, after Henry Martyn Leland walked out of Cadillac having disagreed with GM boss William C. Durant about wartime production. Leland named the company after the president whom he had first voted for in 1864, and over a century later the Cadillac bearing the anniversary edition displayed glitz on wheels and sold over 72,000 in total for 1978.
Lincoln Continental Mk V (1978) Specifications
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